Articles on Media Strategy

All articles were previously published on The Media Village and many are published in
book form in "The Media Playbook" available on Amazon.com
Watch the Gap!
by Michael Atkin

​April, 2018

Squeeze More Value From
Your Digital Media Buy


by Michael Atkin and Steve Fajen

​December, 2017

Prediction to Perfection:
​Can't Get There From Here


by Michael Atkin

​April, 2017



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Marketing's Double Helix


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by Michael Atkin

​March, 2017

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Time For You To Grow Up,
​Digital


​
by Michael Atkin

​January, 2017

What's Your Digital Strategy?


​
by Michael Atkin

March, 2016
"... where's the planning audit?"
“… as little as  .29 cents on every digital dollar goes to delivered advertising”
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“ … the advertiser is faced with a much more ferocious and damaging public relations problem if they allow even a single instance of their message appearing alongside egregiously bad content. The situation has outpaced a purely statistical solution..”
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“Today, Digital is mainly still in thrall to the old and familiar practices of traditional media.”
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“ ...  unparalleled new opportunities provided by the underlying technologies for misplaced messages and plain old fraud.”
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“It turns out that strategy is not so easy with digital media.”
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