Big city ideas, country fees
What we do
We're a unique resource advising the top management of start-up companies, and those with new brand growth initiatives who are looking for big marketing ideas.
Michael Atkin has partnered with Drexler/Fajen, a consultancy advising marketers, agencies and media, to deepen their scope in the Digital Media arena. Michael Atkin Communications continues to provide current consulting services as well. See the Drexler/Fajen & Partners website for more details on the new partnership:
Recently authored articles by Michael Atkin:
"Time For You To Grow Up, Digital"
"Digital Creative Is Missing The Mark"
Who we are
You may not know my name, but you know my ideas. Over 40 years of working with extremely successful brands and the unusual thinkers who built them, inspires the inventive consulting we do today. Take the two-minute video tour.
A history of inspiration
Our work for clients today is inspired by an abundance of brands and business problems, and working alongside the wonderful creative thinkers who solved them. Put those experiences to work for you.
A history of innovation
Fresh ideas are the drivers of your competitive edge. This track record of innovation bears witness to our drive to produce them with you.
Inspiration and Innovation
Eclectic experience - unique perspectives
Both digital and traditional
Both direct marketing and brand building
Both business-to-consumer and business-to-business
Both creative direction and profitable operation
Your brand is unique - or clearly it should be. There are no cookie cutter solutions from any one industry that will make it so. Our broad ranging experiences weave a unique tapestry of solutions from which to create new and profitable ideas for your brand.
In the role of Marketing Director for Lands' End, learned about the World Wide Web in 1994. Working with CEO Mike Smith against internal inertia, skepticism, even opposition, conceived and built the first website that could sell clothing online and grew it from $300 a month to $3 million a month in 3 years. The Lands' End website today accounts for more than half of their multi-billion dollar business.
Seeing the future of marketing is about answering a question: How new media will engender new creative selling ideas that connect with people's lives. Our repeated success with this eternal puzzle suggests that we can help you see around the corner just a bit further than your competitors.
We are optimists. We never give up.
When the marketplace serves you lemons, we help you make lemonade.