Big city ideas, country fees
What we do
We're a unique resource advising the top management of start-up companies, and established companies with new brand growth initiatives who are looking for big marketing ideas.
Who we are
You may not know my name, but you know my ideas. Over 40 years of working with extremely successful brands and the unusual thinkers who built them, inspires the inventive consulting we do today. Take the two-minute video tour.
There’s a serious gap in the drive to improve the advertiser’s return on media investment – what’s missing is a rigorous assessment of the media planning process. We’ve collaborated with Steve Fajen Consulting in New York to develop and offer a new Media Planning Audit for Advertisers and Agencies. Click the button for details.
Recently authored articles by Michael Atkin
Our points of view on the optimal strategic use of Media for Market Positioning, Customer Acquisition and Transactional Selling
A history of inspiration
Our work for clients today is inspired by an abundance of brands and business problems, and working alongside the wonderful creative thinkers who solved them. Put those experiences to work for you.
A history of innovation
Fresh ideas are the drivers of your competitive edge. This track record of innovation bears witness to our drive to produce them with you.
Inspiration and Innovation
Eclectic experience - unique perspectives
Both digital and traditional
Both direct marketing and brand building
Both business-to-consumer and business-to-business
Both creative direction and profitable operation
Your brand is unique - or clearly it should be. There are no cookie cutter solutions from any one industry that will make it so. Our broad ranging experiences weave a unique tapestry of solutions from which to create new and profitable ideas for your brand.
In the role of Marketing Director for Lands' End, learned about the World Wide Web in 1994. Working with CEO Mike Smith against internal inertia, skepticism, even opposition, conceived and built the first website that could sell clothing online and grew it from $300 a month to $3 million a month in 3 years. The Lands' End website today accounts for more than half of their multi-billion dollar business.
Seeing the future of marketing is about answering a question: How new media will engender new creative selling ideas that connect with people's lives. Our repeated success with this eternal puzzle suggests that we can help you see around the corner just a bit further than your competitors.