Beginning the Journey

It's always this way

Pity the marketer, the ad agency, the media exec, the researcher, the analytics guru. Marching with a cop on one side and a priest on the other. In a world that is by its nature subjective and creative, constantly forced to defend decisions with data, no matter how limited, imperfect, or inappropriate. This constant tension creates the fear that leads to strange and brand-harming actions. In this blog we provide commentary on current events in marketing that show evidence of this all-pervading atmosphere.