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Senior Vice President, Corporate Media – Needham Harper & Steers/DDB Needham Worldwide Advertising. New York
Responsible for media management and client service for major advertisers including McDonalds, Xerox, Anheuser-Busch, Campbell's Soup Company, General Mills, Sears and Amtrak. Pioneered the use of pan-European satellite television for a U.S. brand (McDonalds); developed the theory of Core Audience for advertisers to achieve competitive media dominance and engagement with key audience segments.
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