Michael Atkin Communications LLC Northampton
  • Who
  • What
  • Why
  • How

Innovation details

Picture

Presented

New York, 1974

Created for

William Esty Co., Advertising

Insights and actions

Discovered that audiences put more trust in an athlete’s product endorsements when they like them as a person, and not necessarily because they respect the athlete's sports prowess.

Key clients involved

Return
        or
Next Innovation
Copyright 2021
Michael Atkin Communications, LLC