Innovation details

Presented

New York, 2012

Created for

Insights and actions

Through a study of consumers, identified eight stages of development in choosing a fragrance, similar to the stages of choosing a partner for a relationship, with each stage influenced by specific kinds of media, including word of mouth. Determined that social media can accelerate both affirmation, but also potential rejection, of a fragrance at each stage of the developing relationship.

Key clients involved

Return

        or

Download CVs