Innovation details

Presented

London, 1983

Created for

British Academy of Film and Television

Insights and actions

Presented analysis of the early effects of the launching of new geo-stationary satellites on the increasing audiences for new commercial tv channels. 

Predicted this trend would revolutionize commercial tv in every country around the world, and would require our agency's clients to develop global advertising strategies, both to both take advantage of the new opportunities, and to protect their businesses in  a new pan-national advertising environment.    

Key clients involved

All Clients of Needham Harper & Steers, Worldwide

Return

        or

Next Innovation