Innovation details

Presented

Madison WI, 1999

Created for

University of Wisconsin School of Business

Insights and actions

 In a presentation for the University of Wisconsin's School of Business, distilled a number of basic rules for identifying the essential elements of a successful new selling technology. These rules were derived from the real world experience of identifying and developing the Internet as a sales medium for Lands' End. The key ingredient was the potential in the technology to create a consumer experience that would enhance already existing values of the brand.

Key clients involved

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