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US Director, Communications Research and Insights, OMD USA. New York
Responsible for strategic research and insights for Investment, Planning, and Digital operating units in a multi-billion dollar global media agency. Advised agency management on current and future measurement resource requirements. Directed research budgets and the US research team to support client research needs. Worked directly with clients such as McDonald’s, Intel, Henkel-Dial, Clorox, CBS/Showtime, Hershey’s, Time-Warner, State Farm, GE, Lowes, and Coty. Represented North America on the Global Research Leadership Team. Represented Omnicom Media Group on the cross-industry Coalition for Innovative Media Measurement (CIMM).
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