Consultant/Executive Vice President - Duluth Trading Co. Belleville, Wisconsin
Responsible for Brand Marketing, Sales, E-Commerce, and Creative for a national consumer catalog and web direct marketer, selling clothing, tools and accessories for affluent male do-it-yourselfers. Responsible for sales growth from less than $7 million when the brand was purchased, to more than $30 million in 3 years. Developed the company's brand positioning, strategic plan, marketing and creative strategy, E-Commerce strategy, advertising and public relations campaigns. Member of the company's Board.