Innovation details

Presented

New York, 1987

Created for

DDB Needham Worldwide

Insights and actions

 Developed an innovative universal approach to media planning that could be implemented worldwide across the newly formed Omnicom media networks, and that would ensure the most rigorous strategic analysis and implementation of the unique market opportunities for each brand situation, using a three stage building block procedure. 

Designed and presented a two-day tutorial on the procedure including lectures, exercises and team workshops for the senior media and account managers representing 20 countries in the new agency network. The innovative procedure was adopted worldwide.

Key clients involved

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