Innovation details

Presented

New Orleans, 1994

Created for

New Electronic Media Symposium

Insights and actions

At a New Electronic Media Symposium convened in New Orleans, predicted that agile and responsive interactive selling media would become critical to serve the evolving needs and tastes of consumers who were no longer merely recipients of information and ideas from big media sources, but were becoming emancipated in a new media democracy. Issued a challenge for all new electronic media developers to bring their ideas to Lands' End first, and that in turn, we would fund and test all reasonable candidates for new interactive selling approaches.

This became the testing model within which we developed the  Lands' End Internet site, the first to sell clothing online.

Key clients involved

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