Principal, Michael Atkin Communications, LLC / Madison Consulting Partnership. Madison, Wisconsin
Performed strategic planning and consulting for national clients involved in the development and business integration of Internet selling and marketing. Designed the Brand Catechism and Brand Manifesto, which ensured client web strategy was aligned with the company's brand position, objectives, operations and audiences. Client categories included Outdoor High Performance Clothing, Insurance, Banking, Hotel Services, Footwear and Women’s Apparel.